Amazon Matters seem to be getting tense, as there are several rumors proving
that top Amazon reviewers in the United Kingdom have been involve in frauds,
forgoing the company’s successes and leaving thousands of five-star reviews in exchange for some money or free products.
Due to the complexity of matters, a Financial Times investigation launch,
with the company canceling 20,000 product reviews following its investigation.
And among the first to involve is Justin Fryer,
who is consider that first reviewer for Amazon in the United Kingdom,
he is said to leave a five-star review once every four hours on average and that happened in August.
An investigation by the Financial Times showed that there were many of these reviews of products from random Chinese companies.
Hence the scams like this one that they usually practice on social networks and messaging apps like Telegram.
A five-star rating is left on average once every four hours
It goes like this: Once the contact is made, the reviewer selects a free product,
and then waits several days to write a five-star review.
Then, after publishing the review, they get the full response, and then get an additional payment.
This was contrary to Amazon’s policy in dealing with reviews,
as it refuses to post comments in exchange for “compensation of any kind
(including free or discounted products) or on behalf of anyone else.”
However, the investigation that was conducted established that “it appears
that nine of the top 10 auditors in the United Kingdom have violated this guideline,
engaging in suspicious and contrary to company policy activity.
The company was alert to Fryer activity in early August.
At least one Amazon user reported the man’s questionable ratings to CEO Jeff Bezos.
This user say that the company would investigate, although it fail to take action to date.
so fake reviews have been a problem with Amazon for years.
For example, in July, The Markup found that vendors engage in a variety of tactics
aimed at manipulating their ratings on the platform, including “review hijacking”
where old reviews are attached to new, often unrelated, products.
The matter increased during the Coronavirus pandemic, as the number of more people shopping online increased, and from here the problem worsened.
In May, it initially appeared that 58 percent of products on Amazon in the UK had fake reviews.
But an Amazon spokesperson the company will analyze the reviews before it is release to the public,
and process about 10 million submissions each week.
“We want Amazon customers to shop with confidence and without fear,
knowing that the reviews they read are original and relevant,” they said.