Bloomberg revealed that Apple has acquired a new startup that will use its technologies to improve the quality of images taken on the iPhone,
after the growing competition in this area through big players such as Huawei and Google.
According to official documents,
Apple bought the UK-based start-up,
The company’s technology is to collect data obtained from conventional and infrared lenses together to obtain better images.
This acquisition reveals many of Apple’s future plan,
as it will clearly focus on photography as one of the primary competitive advantages of iPhone marketing,
It may also add later infrared imaging lens in addition to the usual lenses,
and this lens is essential for the work of Spectral Edge technology.
There is no information on the value of the deal yet,
but the company raised $ 5.3 million in a round of financing last year, so you probably haven’t paid much for it.
It is mentioned that Tim Cook had previously hinted that Apple buys a new startup every two or three weeks at an average rate,
This is consistent with the fact that most of these acquisitions do not know about them until late, nor do we know their value.