Facebook acquires Giphy-Facebook confirmed that it will acquire the Giphy service for the storage and animation search engine with a deal valued at $ 400 million.
Facebook collaborated with Giphy years ago to make it available across all its applications and platforms to allow users to interact with each other in animated pictures that can be searched for easily with their subject. The Giphy service integrates with the various Facebook applications, including WhatsApp, Instagram and others.
Facebook acquires Giphy
Giphy will continue to work independently as it is now and will not shut it down,
but it will work with the Facebook brand and will provide more for developers to integrate into their applications.
Facebook will expand its investment in developing Giphy in addition to improving the relationship between users with content and images
that they design and upload on the one hand, and developers on the other hand.
It is mentioned that 50% of the usage of Giphy content is within different Facebook applications.
Giphy was founded in 2013 as a mobile image search engine, Giphy raised $ 151 million in five funding rounds.
The service expanded to support external sites such as Facebook and the second-largest site that added Giphy support was Twitter.
Facebook on Friday announced it has acquired Giphy,
a company with a massive GIF library for users to add to their text messages and social media accounts. The deal is worth $400 million, according to Axios, the first company to report the news.
“A lot of people in our community already know and love Giphy.
In fact, 50% of GIPHY’s traffic comes from the Facebook family of apps, half of that from Instagram alone,
” Facebook said in its blog post announcing the deal. “By bringing Instagram and Giphy together,
we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct. Both our services are big supporters of the creator and artist community, and that will continue. Together, we can make it easier for anyone to create and share their work with the world.”
As the company mentioned above,
Instagram and Giphy
Instagram and Giphy already have a close relationship, with Giphy providing built-in sticker functions for the popular picture-sharing app. Giphy also works with other apps outside the Facebook family, including Twitter. Moving forward,
Giphy will continue to use its own branding and allow users to keep uploading their own GIFs,
while also finding new ways to integrate deeper into Instagram. Facebook, in its blog post, added: “GIFs and stickers give people meaningful and creative ways to express themselves.”
Under its new ownership,
Giphy will live on as part of the Instagram team, with the goal of making it even easier to send GIFs
stickers in Instagram stories and direct messages. For now, though, Facebook says that things will remain the same for Giphy users.
“People will still be able to upload GIFs;
developers and API partners will continue to have the same access to Giphy’s APIs, and Giphy’s creative community will still be able to create great content, Vishal Shah, Instagram’s VP of product, said in a blog post announcing the news.
Numerous services rely on Giphy’s API for supplying GIFs, including Twitter, Pinterest, Slack, Reddit, and more.
While Facebook’s announcement would seem to indicate that those services will still be able to rely on Giphy as they currently do at least for now — there may be some added tension with those services going forward given that several of them compete directly with Facebook.