Google Shopping-Google has made a significant and significant amendment to its product search and shopping service,
now allowing any company to list and sell its products via the platform for free.
Google required payment of fees to allow e-shop owners to include their products in their search engine.
But now it has abandoned it so that the owner of any online store can list products to appear in the shopping search engine for free.
Nevertheless, Google still charges financial fees for placing products in a prominent position and the highest arrangement or displaying them in a special promotional way.
Google Shopping for free
What we are witnessing today is the presence of a large number of small companies and retail stores ready to serve customers,
but they have not yet had the opportunity to reach the targeted customers via the Internet, said Bill Ready, e-commerce head of Google.
And because of the isolation around the world,
Google accelerated the release of its advantage. Now this possibility will be available in the United States first, starting on April 27,
and will expand later in the coming months to support the rest of the world.
New users with e-stores can apply to list their stores and products via Google’s Merchant Center.
Google has also partnered with Paypal to accelerate the retail process’s integration with its product search platform,
so that they can link their existing Paypal accounts to accept online payments.
Google also works with other companies specializing in electronic shopping platforms such as Shopify
to ensure the ease of moving companies that have sites on them to work on the Google Shopping service as well.
Google has been providing products search engines for 20 years,
but starting in 2012 the company has asked stores to pay a financial fee for them to include their products in the search engine as a kind of advertising and promotion,
which prompted stores to move away from them and head to the Amazon and eBay stores.
Google Shopping is one of our favorite ecommerce marketing platforms. It gives retailers access to millions of shoppers,
but also provides tons of controls to refine audiences for highly targeted campaigns.
Getting started, however,
can seem daunting even to seasoned digital marketers. The main culprit for this confusion is the multi-leveled entry process.
Before you can start selling on Google Shopping, you’ll need to activate accounts on two distinct platforms: 1) Google Merchant Center and 2) Google Ads (formerly Adwords).
Once you’ve established your account access protocols,
you can either jump right into it, or you can establish optimized processes for your campaigns from the start. We prefer the latter,
and the way we do it for our customers is by using an all-in-one Google Shopping solution (shameless plug, sure, but facts are facts) that allows us to:
- Filter what products get included in Google feeds
- Create rules to automatically optimize PLAs
- Validate feeds before submitting to Google
- Set up import and feed schedules
- Be alerted whenever there’s an error
- Get help from Google feed experts when fixing errors
Merchant Center Setup
The process of mapping a feed and assigning the correct product category for Google’s taxonomy doesn’t have to be a harrowing experience.
What I find is that the sellers who try to do this manually or with a shopping cart-to-Google app, tend to get discouraged by the high number of feed errors and warnings. Then, after a ton of work to get this sorted,
their feeds are still just good enough to pass compliance. Not good enough to compete.
Submitting Products to Merchant Center
We recommend using a trusted Google Shopping integration that allows you to modify incoming product data at scale.
To set up a Google Merchant Center feed,
Google and Goddamned have provided documents outlining the process:
- Google’s Basic Product Feed Specifications
- GoDataFeed’s Summary of Attribute Requirements
The step-by-step process of submitting your feed will differ by the method you’ve chosen.
This requires that you have a flat-file (CSV, txt, XML) of your product data.
You will submit by uploading that file into Google,
scheduling a fetch or by placing it into a Google Sheets page that Merchant Center can access.