Google shuts down the local social network for Shoelace activities
Google shuts down the local social network for Shoelace activities

As usual, Google closes apps and services you launch and nobody cares about, this time with Shoelace, which allows users to join activities that others do in communities,

such as joining a sports group or attending a movie.

Google shuts down

Google launched Shoelace last July, and now, after less than a year has passed,

it announced shutting down and shutting down its servers, starting May 12.

In practice, the service was available on a trial basis and is only limited within New York City,

it is one of the projects of the Google 120 business incubator to embrace the projects of its employees.

The crisis came in Corona and Home Stone

which contributed to accelerating the suspension of the application,

as Google believes that it is not the time to invest in more pilot projects, and has no plan to relaunch the application in the future.

In principle,

the idea of ​​the application is good as large social networks like Facebook are not always the best platform to search for local activities conducted by a number of people in the neighborhood,

  • applications provide a better opportunity to search for those activities, and Google was nominating a set of activities, contents,
  • events for whom Desires according to interest criteria.

In practice,

the service was available on a trial basis and is only limited within New York City,

it is one of the projects of the Google 120 business incubator to embrace the projects of its employees.

The crisis came in Corona and Home Stone, which contributed to accelerate the suspension of the application,

as Google believes that it is not the time to invest in more experimental projects,

and has no plan to relaunch the application in the future.

In principle, the idea of ​​the application is good as large social networks such as Facebook are not always the best platform to search

for local activities conducted by a number of people in the neighborhood,

thus applications provide a better opportunity to search for those activities, and Google was nominating a set of activities, contents,

and events for whom Desires according to interest criteria.

Named Shoelace,

the app aims to be a hyperlocal social network for people looking to connect with others (in real life)

On its website, the team says

“the whole premise of Shoelace is to tie people together based on their interests — like two laces on a shoe.” 

These events — fittingly referred to as “loops” within the app

might include things like playing ping pong at a local bar or watching comedy at an open mic night. The idea seems somewhat like Meetup 

get people together who share in common interests and maybe walk away with a new friend, or two.

In fact, on its site, the Shoelace team says the app is great for people

who have recently moved to a new city or for those looking to meet people who live nearby,

A Google spokesperson told Business

which also makes it seem a little bit like local social networks like Next door.

A Google spokesperson told Business Insider on Thursday:

“One of the many projects that we’re working on within Area 120 is Shoelace,

an app that helps people meet others with similar interests in person through curated activities. Like other projects within Area 120, it’s an early experiment so there aren’t many details to share right now.” 

The tech giant hasn’t necessarily had the strongest track record

when building social networks (Workout, Google Buzz, and Google+ are all defunct),

but with Shoelace, the intentions, at least, seem promising. Getting more people to interact with one another offline has become less common in a sea of other social networks. 

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