Technology giants have a better chance for success within the health care field by playing at their strengths and because they stick to what they know,
as the health care field is highly complex, along with being a huge market full of investment opportunities,
and this makes it difficult for technology companies The biggest thing to ignore is that Apple, Amazon,
Alphabet and Microsoft in the past five years have made great strides in this sector.
This is evident in a series of recent appointments
such as the appointment of prominent health care experts within the Microsoft initiative called Healthcare NExT based on artificial intelligence and cloud computing,
the announcement of new products and acquisitions by companies
such as Amazon’s acquisition of the electronic pharmacy PillPack is in a billion-dollar deal.
Tim Cook, Apple’s CEO, outlined the position of major technology companies in the healthcare field in a recent interview when asked if the company’s health focus is from altruism,
capitalism, or both, and his answer was,
“We are very interested in this area, and yes It is an opportunity to work, as medical health activity is the largest or second-largest component of the economy,
depending on which country in the world you deal with. ”
Technology companies such as IBM
Microsoft and Alphabet
Google’s parent company, have tried and failed health care reform before, and, according to Dave Chase, a health investor in Seattle,
some of these efforts, such as Google Health, are a central information service Personal health provided
by Google in 2008 and stopped working in 2011 has failed to rise and take off,
despite investing millions of dollars in talent and resources.
Dave Chase says these companies seem to learn from their mistakes. Instead of going into a wide field, technical executives focus on market corners where they can do a good job.
“It is a mistake to think of the healthcare market as a market that includes millions of dollars. Rather,
it is A market that includes billions of dollars effectively and requires a specific approach to dealing with it. ”
Nowadays technology companies are playing a bigger role than their ability
and this is evident by taking a look at Alphabet
instead of doing it on their own,
Verily Life Sciences,
a research firm affiliated with Alphabet dedicated to the study of life sciences is partnering With healthcare companies to work on a wide range of research and development projects.
The alphabet research firm also benefits from corporate experiences,
including Johnson & Johnson and Sanofi in areas such as regulation, while Alphabet focuses on engineering, design, and product development.
an artificial intelligence research team specializing in Deep learning, her machine learning experience uses to analyze
and collect medical data on behalf of large hospitals, rather than trying to create a consumer product like Google Health.
The Apple Health Group has succeeded by relying on its expertise in design and consumer confidence,
as the Apple Smart Watch helps consumers maintain their health by making them adjust and consider the goals of regular exercises,
as the company worked to provide them to people with a way in which they can use iPhone smartphones To collect and store users’ medical records.
Medical records are considered a type of information sensitive to users
which Apple focuses on through its consumer privacy policies and its lack of interest in targeted advertisements,
Apple is working to provide better primary care for its employees through an independent group called AC Wellness,
the company away from anything that is subject to regulations Strict legislation such as medical devices or drug sales do not have much experience in these areas,
Cook explained in press interviews that he did not want the Apple Smart Watch
to become a medical product subject to regulators.
Amazon may be the biggest tech company in line with what it knows, including supply chains, logistics, and customer experience,
company made its first steps in the field of health care during the past year,
while selling medical supplies and equipment through the competitive market Amazon Business serving Purchasing needs for companies of all sizes,
as well as providing cloud services to healthy clients through AWS,
and during the month of June, it acquired PillPack, which gives it a brief way to sell drugs to Amazon Prime members.